Different cultures interpret numbers differently. It is interesting that the author mentions quite a number if lucky/unlucky numbers in different cultures. Further to the Cantonese's 8 meaning fortune, 16 mean continuous so we always like to put 16 and 8 together. So 168 in Cantonese means "Fortune/prosperity comes continuously". In fact, a lot of us would give $168 as wedding gifts or whenever there is a significant occasion (We Chinese like to give money in a small red packet as gifts). A lot of the Chinese numbers are actually homophones of other Chinese words so people can play around with them endlessly.
It seems like the Mayan's interpretation of different numbers has to do with their gods and deities. There are actually stories behind each number so we see that each number is represented by a different head glyph. The interpretation depends on the culture, history and the people of each civilization. When you mention a number to someone, it is likely it is not just a number to that person. There is always a story behind that number.
One interesting experience I want to share: I play and watch soccer quite a lot. At the beginning of a soccer season, my teammates and I had to choose what number jersey we had to wear. Interestingly, the number a player chooses more or less reflects the personality of that person (it also reflects the position that you play in). For example, if you choose 10, it means you want to be the centre of attention. In soccer, the number 10 is the heart of the team. The person is the playmaker. Every single play needs to go through him. If you choose 9, that means you want to lead the team in attack. Number 9 or 10 are usually associated with flair and flamboyance. If you choose 5 or 6, you are the rock at the back in defence. These are the people who do the dirty work for the team. They do not want the attention and usually these players are the unsung heroes of the team. So we can see that in different contexts, the numbers can take on totally different meaning.
Maybe this is a good idea to share with our secondary school students. Since this ties to the history of mathematics, it allows students to know more about the history and stories behind these numbers. And this hopefully will allow students to appreciate them more. A good way to introduce this to them is to have them research meanings behind numbers in their own cultures.
I myself play the goalkeeper in soccer. Usually goalies is assigned the number 1 jersey. So for me, the number 1 represents calmness, organizer (you need to organize your defence) and communication since these traits are very important for the goalie as the last line of defence. It also represents someone who can handle pressure well because if you see a goalie makes a mistakes, it usually results in a goal for the opponent. I think it is the hardest job out there on the field!